Battle of Hair Care Brands at Superbowl XLV

When the Pittsburgh Steelers and Green Bay Packers take to the gridiron on Feb. 6 in Superbowl XLV, two major players in mass market hair care will be there too.

Steelers’ safety Troy Polamalu has been a Head & Shoulders pitchman since 2010, and now Unilever’s Suave brand has signed an endorsement deal with Green Bay Packers’ linebacker Clay Matthews, according to a report by CNBC.

Polamalu’s recognizable locks have been insured by P&G for $1 million. No word on how the flowing hair of Matthews will be protected, or what his deal with Suave is worth.